For a voice message from Robert on this topic, click auction photo:   

WHAT WILL MY ADVERTISING BE LIKE? 

So glad you asked!  Auction advertising is HIGHLY focused on the PROPERTY (not an agent).  It is also designed to be glaring and grab attention.  Let's look at the specific advertising media utilized to promote your auction.

1.  Newspaper Ads.

Either three or four Sunday ads which really stand out! To see how newspaper auction advertising compares to "traditional" ads, Click Here for a direct comparison between the two.  <Requires Adobe Reader.  If you don't have it, Click on Adobe Icon>: 

2.  High Visibility Signage.

Auction signs often attract more bidders than any other media.  Why?  Because they stand out!!  A "traditional" real estate sign is boring (i.e. "For sale, agent name, firm name, phone #.").  Compare that with a "Let's get it on" auction sign, one of which can be viewed by Clicking Here.

3.  Extensive Internet Advertising on ASF's Website.

The internet is the SINGLE best informative tool which has revolutionized not only the auction business (consider E-bay) but most other industries as well.  For us, it allows quick dissemination of explicit detail, including extensive property photos and detailed directions.  To see a typical internet advertising page, Click Here.

4.  Email Broadcasting to ASF Email Property Alert List.

The best and fastest way we disseminate auction information is via email.  Thereby, folk on our alert list often get information five or six days before the first ad runs in the newspaper. 

5.  Email Broadcasting to Greater Baton Rouge Business Report's Daily
      Distribution During Week Preceding Auction.

When we initially schedule your auction, we immediately contact our advertising executive at the Greater Baton Rouge Business Report to schedule having your property placed in the online advertising insert between business write-ups during the week preceding the auction.  Your ad, which is distributed to the online publication's nearly 15,000 recipients (80% of whom are local to the Baton Rouge area), goes out on Monday through Friday of that week, along with the online publication's Tuesday R/E weekly distribution.  What's unique about this distribution system is that, unlike print or TV media, there is no need to memorize a URL.  Recipients have the URL right at their fingertips to click straight on through to YOUR property located at ASF's opening page! 

6.  Internet Advertising via Craigslist.

Craigslist continues to erode the audience of print media's classified sections (particularly among younger audiences).  Accordingly, all ASF auctions are placed on Craigslist.

7.  Internet Advertising via NAA's Online Real Estate MLS Website.

The National Auctioneer's Association (NAA) maintains an auction MLS for real estate auctions.  Visitors are able to select the geographic area for which they'd like to find an upcoming auction.  The NAA also maintains its own database of email recipients to receive notices of upcoming auctions.  To visit the NAA's online real estate MLS,  Click Here.

8.  Promotional Flyers Mailed and Provided Online.

Not everyone has joined the digital age and, although declining in significance as a medium for disseminating auction information, promotional flyers still have a place for those who aren't wired.  Accordingly, we provide colorful flyers which are mailed out to folk who haven't indicated they check email frequently.  These flyers are also made available for printing off the web.  To see a promotional flyer, Click Here.  <Requires Adobe Reader.  If you don't have it, Click on Adobe Icon>: 

In summary, auction marketing is intense and high-profile.  Even with all of this promotion, there's one other major advertising medium:  word-of-mouth.  People talk about auctions, both before and after.  It's a high-profile affair and that's by design!  Come out and join us at our next event!  We'd love to see you there.

What's the cost of this advertising?  At The Advocate and Greater Baton Rouge Business Report rates in effect as of March 2010, typically between $1,300 and $2,250, depending upon the type of property and the newspaper space required to promote the property properly.